Brand refresh and website design for a livestock farm.
Browder’s Birds is a 16-acre pasture farm that raises a diverse range of livestock. All of their poultry is Certified Organic. Many of their animals are heritage breeds recognized by the Livestock Conservancy as rare and endangered.
Having the livestock as the center visual on the website was essential. Highlighting the animal and their connection to the land motivated the imagery. This farm is meticulously cared for, yet there is a deep feeling of warmth as you walk the land. I wanted the website to reflect this same feeling.
Their existing brand colors were yellow and blue. I adjusted the yellow to give it a bit more depth and added off-white to the brand color lineup for warmth and to evoke the natural color of hay that is seen throughout the farm. I simplified the logo, removing a series of dots that tended to distract from the main illustration graphic. This allows the eye not to get tired and instead pulls you in without overstimulating.